Archive for the ‘New Media’ Category

Doctor Internet

Posted: November 24, 2011 in New Media

What has caught my attention recently is the emergence of the use of the Internet as a tool for medical advice. How many times have you Googled about a specific or general question pertaining to health-related information? How many times have you typed in questions such as, ‘What are the symptoms of a flu?’ or ‘Home remedies for pimples’ I know I have. But what does this mean? Does this mean we can rely and trust the Internet for sound medical advice?

When I came across a report from Statistics Canada which says that diseases are the leading cause of death, it drew my attention to an issue that has probably not been studied enough. In 2008 alone, cancer and heart disease were reported as the leading causes of half of the 238,617 deaths recorded in the country. Cancer accounted for 30% of all deaths in 2008, followed by heart disease (21%) and stroke (6); a total of 57%. Ranked in order, the other seven leading causes of death were chronic lower respiratory diseases, accidents (unintentional injuries), diabetes, Alzheimer’s disease, influenza and pneumonia, kidney disease and suicide. This discovery stimulated my interest in health care system in Canada and I decided to read more about it.

Further readings revealed to me that even though the majority of Canadians can afford the quality health care provided in the country, accessibility seems to be an inherent problem. The Health Council of Canada in its November 2010 bulletin posted a survey on how Canadians rate the health care system. In their findings, 65% of Canadians appear to have more difficulty, compared to other countries, in accessing heath care in the evenings, on weekends, and on holidays, without going to the emergency departments.  Of these, 47% say that their condition could have been treated by staff at their usual place of health care had they been available. About one out of every five Canadian (21%) reported waiting a long time (several weeks, sometimes months) to get diagnosis for a medical problem they were concerned about. In some cases specialists could not even be located within vicinities.

What baffles my mind, however, is do people really wait that long in line or travel long miles just to see a physician for diagnosis and subsequent health care? Maybe, maybe not. In this modern day and age of web 2.0 people may be doing better than just waiting to get an appointment with the physician. People may be consulting the Internet for health information among others. The Internet provides the following health related information functions: a) gathering medical news; b) looking for information about medical services; c) searching for information about drugs and medication; d) gathering disease-specific information; e) searching for information about healthy lifestyle; and f) for looking, and participating in discussion groups. If the Internet can provide such useful health aide, then how dependent could Canadians be on it as a supplement to quality health care?

There is no doubt that the advent of the Internet, communication has been revolutionized and human relationships have been broadened, intensified, and challenged. Opportunities now exist for socially shy, isolated, or physically challenged individuals to reach out for connectedness or support: they can use the Web to seek information, companionship, positive or negative means of “acting out”, and increasingly to find advice or professional mental health services such as counselling or psychotherapy. Online mental health practitioners serve also as a bridge to referrals in the face-to-face community. These findings clearly suggest that health information on the Internet can help save our lives.

Yet for all the promise that health information on the Internet offers, there also are perils. There is a lot of bad information floating around-everything from information that is just plain wrong to fraudulent claims by quacks, hucksters, and con artists. What might be the case is that when you are seeking health information on the Internet, you are particularly vulnerable because in many cases you are doing so in response to a medical crisis involving yourself or someone you love.  You may jump on the Internet desperately looking for Information and, most importantly, looking for a cure that will make the medical crisis disappear. Under these circumstances, you may be tempted to suspend your normal good judgement and latch onto anything that promises hope, no matter how ludicrous it may seem.

Obviously, these are the two sides of the coin that are possible when people use the Internet to search for health issues. A point worth noting is, to what extent is health-related information able to reach out to the general public to affect positively or even negatively? How popular is Internet health in Canada? If these questions could be answered with further research, it could suggest better ways in which heath related materials on the Internet can be developed in order to make them easily accessible and comprehensible. That way, E-health will be able to have full impact onto society.


Internet Pirates

Posted: November 10, 2011 in New Media

I am certain most of you have illegally downloaded a movie, music, files etc off the Internet. If you have done so, you have committed what is legally called a copyright infringement, but most of us are more familiar with the term, Piracy. But what is copyright infringement? It is defined as, the unauthorized or prohibited use of works under copyright, infringing the copyright holder’s exclusive right, such as the right to reproduce or perform the copyrighted work, or to make derivative works. Basically, you’re stealing/downloading stuff off the web that you haven’t or aren’t paying for, whether you are downloading that new Justin Bieber album or the film Avatar. Many media corporations frown upon this and put their money and effort to stop this act. And I believe the entertainment industry are the ones in front  to subvert this because they are the ones taking the harshest toll from piracy. Who wants to buy a song/album when you can go on torrent sites? As such, many media organizations are scheming up with plans to either stop the illegal downloading for good or shift the attitudes of Internet users that attack their conscious about the effects of illegal downloading it has on entertainment artists. Their efforts do not go without praise, but to no avail. So turning this matter into a legal issue, many entertainment organizations that have been affected by the piracy threat turn to governments to solve this matter. You may notice the FBI Warnings on all DVDs or Blu-Rays that state the penalty of 5 years in prison as well as a $250,000 fine. There have been many cases where illegal-Internet-content downloaders have been either sued or fined by entertainment companies and sentenced to jail. Surely, with all the warnings and legal cases you think Internet users would stop or slow down on the illegal downloading right? The reality strongly answers: No. Why do you think that is? Why do they insist on illegally downloading content off the Internet knowing the consequences? My justification towards this question is simply because they don’t care or that they are certain they won’t be caught by the FBI. And there’s a good reason to suppose this too. There are millions and millions of people everyday pirating, and it seems implausible to think that the FBI is onto every single one of them. There might be some unlucky ones that eventually do get caught but if the FBI was trying to arrest all Internet Pirates, they are going to run out of jails. The entertainment industry should accept that piracy will not go away but instead get stronger. My suggestion to them is to market their products free while promoting their artists so that they’ll be widely known across the web for either having good music or film. Otherwise to do so is just wasting their money, effort and time.

America: A country or THE country

Posted: November 4, 2011 in New Media

Hello blogger! So I finished reading the first book in my course titled, “New Media: An Introduction” by Terry Flew and Richard Smith. Overall, it was a solid book, it gave me lots of insights and new perspectives about the Web 2.0 and the surge of online activities and interaction. And now, I am starting on a new book called, ‘The Empire of Mind: Digital Piracy and the Anti-Capitalist Movement” by none other than Michael Strangelove (my Prof). While I was reading the introduction and the first chapter, I came across a section very interesting to me. It was the notion that America was like a super-capitalistic nation dominating the globe. With this idea in mind, I just wanted to explore this concept a bit more in my own distinct thought. But since online interactivity is such a fad nowadays, I will give you a chance to think about this for a minute. Do you think America is really prevalent everywhere? Can you agree that America is really the homeland free? Promising moral ethics to every citizen and bringing peace like it promises to? If you were to ask me, and you agreed with the prior questions stated, I am afraid I would have to disagree with you. My argument for this particular judgment is because American stands as an epitome for capitalism. If you are walking down the street, chances are you will either see a Burger King, McDonalds, Starbucks or any of the American global franchise market you can think of. It may be of old news, but even Canadian brand stores such as Canadian Tire or Zeller has become American. The prevalence of the American way isn’t just restricted to chain stores, think about the movies or films you watch. When’s the last time you ever seen or heard of a Canadian film becoming a box office hit? While American films such as Avatar or Dark Knight gross over a billion dollars, many foreign films do not even dream of even achieving a feat like that. How can they do that you ask? It is because they are American. This country has done a superb job to globalize itself to every nation that I can honestly without fear say that we have a little bit of America in us: the American culture itself runs through our veins.

With this argument in mind, I want to bring into light the next question that America is the homeland free and how it promises to bring peace and justice as it promised. My answer is: uncertainty. The reason is because although America can be argued as being the most hated country because of its violence, I still have to give them credit for bringing some form of justice and equality among their citizens and its constant renewal of laws and bills to somewhat benefit their people more. Some of it might be seen as unfair or biased, but at least the Supreme Court is getting the job done to do what’s best (in their opinion) for their fellow Americans. However, with the positive comes the side order of the negative. If America is striving to do what’s right, why are they constantly waging war? Controversial decision to go to war with Iraq by the Bush administration brought nothing but bloodshed on both sides. There was so much hatred against the Bush administration in particular that there were even preposterous theories such as the 9/11 conspiracy. I believe America is still trying to do what’s right for their people, but in their own capitalistic ways. I mean if their people become poor and end up with nothing to buy or spend, how else would the American corporations or powerhouses make money domestically? Maybe I am being a bit optimistic, or giving more credit than they deserve, but still, I still see some hope for America.

With this virtually said, I am about to go to a UN conference in New York, maybe I’ll actually see some stuff get done there.


WE are watching YOU

Posted: October 27, 2011 in New Media

With new type of technological devices sprouting left, right and center, it’s essential that they carry the ability to go online.  As cool as this sounds however, it carries a hidden ability. When things go online, it becomes that much easier for things to be monitored. Whether it’s by certain organizations, companies, groups, or governments, doesn’t the thought of being monitored by someone  scare you? Sure it might be for research or for statistics, but I think the thought of me being watched and analyzed about my certain behavioral patterns without my consent is least to say, shocking. Did you know Google counts and acknowledges what kind of questions you might ask or research about? With that measurement, it predicts what you might type into it’s search bar without even you realizing what you were going to ask. I invite you to try this out. Type in ‘What’ into the Google search engine and immediately, it will have several type of questions you were going to ask or thought of asking. Google is not the only site to do this. As long as you stay connected online, your behavioral patterns will be taken into account and put into a massive database. Using this type of information, advertisers can analyze what you like/dislike and direct their products to be favored more by the consumers. I don’t believe there is to be any harmful repercussion of us being monitored (at least in my point of view), it is alarming that we are constantly being watched but it can be pretty cool that certain technologies do the work for us (with the previous example of Google search engine). Also, being under surveillance may be for security issues such as tracking a criminal who might be carrying a cell phone with online accessibility.  If you are still skeptical about being watched, I suggest you limit your time spent online and increase the privacy settings of sites such as Facebook or YouTube or anything that allows the system to monitor your behavioral patterns. However, in the end, you must remember that no matter hard you try to stay offline, the system will always be watching you, whether you like it or not, the surveillance is here to stay.

Internet controllers

Posted: October 26, 2011 in New Media

Hey there! How did you find my video documentary? I hope it was up to your par and it delivered valuable information that was useful to you. If you have any questions, comments or concerns, don’t hesitate to ask!

Today, I want to talk about the meaning behind this question: Who really controls the Internet content?

Think about that for a minute…

For me, after much careful thought, I have concluded that it’s the users (the ordinary citizens) who control the Internet content. My reasons behind this bold statement is that because without us, without the users of the Internet, there wouldn’t be anything on the Internet. I am not talking about the corporate powers or governments. What I am talking about when saying ‘the users’ are the average Joes of modern society, or anyone who can type on a computer. People everywhere around the world disseminate a little bit of something to share with anyone. My strongest example of this is Wikipedia. Wikipedia allows anyone (and literally anyone) without prejudice or discrimination of whether the user has a Masters or a PhD or not to create or edit something on it’s site. It’s an online encyclopedia that contains over 20 million articles and about 90,000 active contributors. Many have been critical about the validity of Wikipedia’s content, however, it’s remarkable that we are able to share our knowledge as global citizens.

It should be acknowledged that the corporate powers can control the content too, however, their dominance and governance can’t even compete against the abilities of the netizens (a user of the Internet, esp. a habitual or avid one) to put something up on the web as quickly and influential. Think back to the infamous Miley Cyrus incident. This was when this once popular teenage star was at the highlight of her career. Then suddenly, scandalous videos of her smoking and showing her cleavage in a promiscuous way surfaced online. The Disney corporation (Cyrus’ agency) tried their best to pull those videos off the web  to stop the further damaging of the megastar’s image. However, when those videos surfaced online, it spread like wildfire across the information highway. Many who were of Cyrus fans began to leave hateful comments about her while others put pictures of them on Facebook (which exacerbated the incident) or YouTube.

The capabilities of the Internet allow the netizens to use their powers to either destroy or praise the image of a celebrity, corporation or/and governments. And no matter how desperate or fast the victims of this attack try to stop this, it’s inevitable that the information will reach around the globe. There are certain Internet laws that can stop or hinder the flow of information or content that it declares harmful or infringes on the rights of an individual, groups, companies, or nations. However, once it’s on the web, there will always be ways for anyone to access the private or scandalous content prohibited for widespread use.

The best way for celebrities, corporations, governments or nations to cope with the fire they are under is to come up with an explanation for their actions instead of denying that the content on the Internet was manipulated or wrong. Because the Internet is real and legitimate and it will force you to spit the truth out.


Documentary script

Posted: October 20, 2011 in New Media

Hello bloggers! My group and I have finally finished our video documentary and it will be uploaded very soon (just making some final touches). Today’s post will include the general script of what we’ve said in our video just so you can absorb all the juicy info and follow along. We’ve covered what we thought were the most important aspects that correlate to the theory of Gatekeeping (our main focus), such as the agenda-Setting theory (and its various forms) as well as capitalism. Nani, Eileen and I have divided up what we were going to cover and I’ve written who says what in the script so without a further ado!



The decentralization of ownership on the internet is an outlet for audience members to be heard and break down the barriers created by “gatekeepers.”  Most of the content we see in new media, with some exceptions, is highly constructed. Some major examples of highly constructed media content are television, movies, and the news. – This leads to the question, what is a gatekeeper and what are they doing? According to gatekeeping theorist David Manning White, “A gatekeeper is a person that controls the access to media publication, or broadcast and determines what gains according to the identity or character of the media outlet for which they work.”  Simply, a gate keeper shifts, selects and filters information that they see suitable to convey to the general public and to preserve a certain image. For example, the wall street journal chooses to focus on business and financial news using facts and figures to pursue their audience, whereas tabloids on the other hand focus on the personal lives of celebrities and like to use lots of imagery and advertising to get readers interested. If all information posted in the public sphere is edited, is this taking away from some of the basic rights we have?

Freedom of Expression:In Canada, we live in a democratic society, and we all get basic rights and freedoms, one of them being the freedom of expression.  The fundamental principles for having a clause like this is a) to guarantee personal self-assurance, (b) a way of revealing the truth, (c) to allow participation in political affairs and decision making from the people, and finally (d) and to preserve the balance between stability and change in society and   (constitutional law). The freedom of expression is the only way to preserve a democratic society. That being said, self-expression is highly valued and gatekeeping would be frowned upon because it hinders public participation and the public audience is not being informed as citizens but as consumers and spectators. In the new age of new media and the internet, the consumer is the producer and in control of the content. This premise is called the decentralization of ownership. One may believe that due to the vast space and anonymity on the internet, these barriers would be broken down. All the content online is monitored both by government agencies and even by the common users.

Control and surveillance/ Access of Information:The government has constant surveillance on media content, because of legal policies dealing with content regulating commissions such as the Federal Communications Commission (FCC) and Canadian Broadcast Standards Council (CBSC).

This leads to the importance of access of information and freedom of information. Access to information is the principle where government owned information is gathered and produced for use of the public. The freedom of information is data that is produced that belongs to the public as it is their right to know. Despite constitutional law enforcing the freedom to express oneself, there are many public outlets that have control over what information is released and chooses to censor said information. Different countries have different outlooks on these principles. Countries that choose to deny access to information have a fear of ‘libel’ which is simply defamation or slander. There is still a watchful eye on one of the largest database known to man, known as search engines which include Google, Yahoo, Bing, etc. Any question anyone has, they simply say “Just Google it” to find the answer.

They all have millions upon millions of categorical databases with all types of search results for users. Despite the fact that there are literally billions of pages of content on search engines such as Google, there are still restrictions. Besides the fact that the sheer volume of results cannot all be reached by all viewers governments act as gatekeepers.  For example, China, Turkey, and Thailand, has denied access to Google and the affiliated company YouTube for the fear of libel. Google’s gatekeeper, Nicole Wong – Deputy General Counsel of Google, has grand control and influence on the world of online expression. She has the power to censor content that by Google standards is unacceptable, or is unacceptable in other countries. In 2007, the Turkish government decided to prohibit access to YouTube to all Turkish internet users because there were offensive videos that insulted the first president of Turkey, Mustafa Kemal Ataturk ( founder of the Republic of Turkey), which is a criminal offense. They blocked access via a process called I.P. Blocking.

That being said, YouTube gives off a false sense of social freedom. The flagging option is for viewers that find an uploaded video has sexually explicit, offensive, or other inappropriate content. That in itself is a form of self-regulation.  After a video is flagged, the YouTube chain of command will either choose to keep it online or delete it if it does not comply with YouTube licensing standards.



Mass Communication plays an important role in our society; its purpose is to inform the public about current and past events. Mass communication is defined as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences. Within this process, the media, which can be a newspaper, a book and television, takes control of the information we see or hear. In part the media then uses gatekeeping and agenda setting to “control our access to news, information, and entertainment.”

So recapping back, gatekeeping is a series of checkpoints that the news has to go through before it gets to the public. Through this process many people have to decide whether or not the news is to be seen or heard. And after gatekeeping, comes agenda setting.

What’s the newest must-see movie? What is the popular pharmaceutical? It’s because of the media, that we think this way. We are all free to think what we want to think about the latest movie, but the fact that we are even talking about the movie is because the media have told us it is important. The idea behind the agenda-setting theory is that the media are good at telling us what to think about. A plane crashes or there is a disaster in another country. We all have feelings about it even though it does not affect our lives at all. The media has set the agenda by the choices the gatekeepers have made.

Agenda-setting theory is an effects approach that shows how news media influence the agenda of public issues around which political campaigns and other matters of public interest are established. It considers what stories are newsworthy and decides how much space and salience (issues of importance) to give them. It was first developed by Maxwell McCombs and Donald Shaw in their Chapel Hill study in 1968. Shaw and McCombs found that the main effect of news media through agenda-setting was telling people not what to think, but what to think about. McCombs and Shaw use politics as a major example of agenda-setting. This type of media coverage happens every day in the United States and other places where television and news are large determiners of what is considered as important source of information (according to the cultivation theory by George Gerbner). Political debates and presidential news has always flooded the headlines and newscasts and this happens because the media leads us to believe it is important. A quote from McCombs and Shaw sum this up, “We judge as important what the media judge as important.”

The reason politics is a big topic of interest is b/c the media deems it important and people tend to attribute importance according to media exposure. The government has more power on issues like this than any other organization. The government obviously sees politics as important and of course the major broadcasters will as well and that flows down to the local nightly news. The media sets the agenda and the public reinforces it by paying attention to it.

Nothing gets put on the political agenda without the approval of corporate media. Some of the biggest media corporations include the New York Times, the Washington Post, Time, NBC, CBS and Fox News. The corporate media act as ‘gatekeepers’ of information and make choices and control what to report and what not to, they are selective in reporting the news. The term “gatekeeper” describes someone who performs strategic filtering actions that limit or refine people’s access to information or education. Sometimes this is a good thing, and a public service. For example, TV programmers act as gatekeepers, striving to bring content to the small screen that viewers will find entertaining or informative.

What the public know and care about at any given time is mostly a by-product of media-gatekeeping. News media decides what events to admit through media ‘gates’ on ground of ‘newsworthiness’. This is relative to a sub-component to agenda-setting theory called agenda cutting. Since the press is selective when reporting the news, most of reality is not covered in the media and as a result, people do not regard such stories as important or even realize they exist, especially when they have no direct contact with the event or story in question. For example: There was a perceptible difference between the coverage on the tsunami that hit South-East Asia in December 2004 and the earthquake that hit Pakistan in October 2005. The tsunami received far more extensive coverage in all countries analyzed in both television and print media which in turn affected people’s behaviour in terms of private donations. Public were not aware of the need for help in the earthquake effected region of Pakistan. In Germany, for example, the tsunami received 666 reports in the three TV channels in comparison to 66 on the earthquake. These 666 reports contributed to private donations amounting to $USD178 million while only $USD8 million has been collected for the earthquake so far.

The corporate media also follow what is called agenda surfing (another sub-component to agenda-setting theory). It means that the media tends to follow trends and thus surfs on the wave of topics originally mentioned in the opinion-leading media. Tracking all of the articles in opinion-media thus enables prediction of the stories that are going to be covered by the media in general in the near future, as well as prediction of the stories that are dying out. The Agenda Surfing effect can help you to place the right stories in the right media at the right time. An example would be the highlighted features of violence. They do a great job of keeping the public informed about who died when and what new drug is being abused on the streets. Most of the time on shows such as Nightline and 20/20, you the audience, watch stories of abused spouses and kids growing up on the streets because of their drug addicted mother. The media does such a good job to get people to see these topics as important. I think that too much violence and distress is portrayed in the media. Can’t we ever have one newscast without seeing a crime committed or someone dying? The media does this because the topics are tragic and gives the audience something to talk about after watching. The media has the power to portray violence and heartbreak in our society to a volume more than the actual rate. They see this like the way they do because the media always plays crime stories on the news. As you can see agenda-setting function plays a large part in the lives of the submissive audience. The media can shape the perceptions of an audience so much that they think the crime rate is higher than it actually is.

The two basic assumptions that underlie most research on agenda-setting are that the press and the media do not reflect reality; they filter and shape it, and the media concentrate on a few issues and subjects that leads the public to perceive those issues as more important than other issues. Hey if someone that is national known is telling you something, then it must be worth listening to.

In order to perform effectively, a gatekeeper must be in a position to control key aspects of mass communication. Gatekeepers control the flow and feel of information in order to promote an agenda.


The development of the internet challenges the basic operation of capitalism and Gatekeepers. Gatekeepers, many of which are large corporations function under the ideals of private ownership. The internet presents quite a challenge to corporations because it is difficult to control. It is hard to predict to what extent and how the internet will affect gatekeepers in the long run, but currently it is not only challenging the idea of ownership (many aspects of the net are free, such as music, movies, chats, blogs, social networking sites) but also the way that people communicate.

Through the internet, people have gained a type of communicative freedom that was lost through other mediums like the television. The internet is harder to sensor and people have more of a voice, people can blog about politics, they can create Facebook groups, they can twitter their thoughts. The amateurs, everyday citizens, are able to produce and manipulate media. Traditional media mimic capitalistic ideas and most often American ideals like patriotism, consumption, the American Dream, compliance, and individualism (everyone for themselves) case in point television shows. Clearly not everyone is going to agree with the dominant ideas depicted through capitalism, which are advertised through the media. In the past, these people had little means of expressing conflicting ideals, but the internet provides them with a space to be heard.

The marketplace tells us that we have diversity of opinions or lots of free speech. However, this fallacy ignores the extent of censorship exercised by the government and corporations. Large corporations control the bulk of information and they propagate repetitive messages, popular ones being ‘buy now’. In fact, in terms of America, a mere five companies own 85% of media sources. Despite a diversity of opinions that exists within society, the media expresses few, in other words the majority of opinion expressed reflects the ideas and values promoted through capitalism. Unfortunately, we hear more about celebrities and consumption on traditional mediums like television. Gatekeepers prevent the expression of alternative views. How often did you hear people on television state things like the war in Afghanistan is wrong? How many times did you hear a news broadcaster question the reasons behind the war on terrorism? Did you ever see imagery of anti-war protests? Such ideas and protests existed but they were censored and hidden from the general population. The gatekeepers kept the information to themselves, to show alternative sides would be to show ideals that go against notions of capitalism and the way democracy operates.

Prior to the invention of the internet, it was nearly impossible to have people’s opinions heard. Currently people are occupying Wall Street, people are protesting about everything from corporate greed, 9/11, and pro-democracy. Groups like ‘Anonymous’ that call themselves “Hacktivists” are actively promoting and supporting the protests and are live streaming the proceedings. The majority of protests including Canadian protests about media control and corporate greed have being organized through social mediums such as Twitter and Facebook. Although information pertaining to protests can be seen on television, it receives far less coverage than on the online world. Protests are not set up on television; active audiences that want to see change are taking advantage of the freedom provided by the internet.

Interestingly, what we are now seeing is an interconnection between the amateur (the bloggers, the Twitters, and Facebook) users. The amateur (everyday citizens) are influence the news and what stories are covered in a more direct way. As said before, protests are not organized through television. This past weekend was an example modern method of communication and how they affect traditional gatekeepers. “The Occupation”, which is an anti capitalism rally, took place around the world Oct 15th, 2011. One of the basic messages of the protesters, who call themselves the 99%, is that 99% of the world is struggling, while 1% percent of the world becomes wealthier. Canadian cities participating included Toronto (who had the greatest turnout), Montreal, British Columbia, and Ottawa. Similar protests took place around the world; Italy also took place in the Occupy movement. The Occupy protests were largely organized over social networks, in particular Facebook. The internet enables people to learn about information that it often controlled via gate keeping and in the case of ‘the Occupation,’ strategize a plan that has spread globally, and is being spoken about on traditional mediums like the television and radio.

Time Magazine stated that the controversial website, WikiLeaks, could prove to be just an important of a source for promoting freedom of journalism as the freedom of information act. WikiLeaks, which believes in free press, free speech, is known for leaking sensitive government documents to the public, stating that the public has the right to know, releasing what founder Julian Assange calls‘censored injustices’. Similar to thousands of people around the world, Assange participated in the London England protests about corporate greed and the continuing gap that exists between the rich and poor.

Through WikiLeaks, other classified information has been leaked from anonymous sources who believe that the news provided is important for the public to know. Without the internet, WikiLeaks would not exist and reach the global population that it has. Despite the gatekeepers that exist within the internet, WikiLeaks has more than made a name for itself. It functions in an open matter, free information, which is something that conflicts with the privatized values associated with corporate and government gatekeepers.

The future of gatekeeping within the world of the internet is unknown. However, it will be interesting to watch the future developments that occur in a space that gatekeepers are unable to control.

Mainstream commercial media have failed to meet its objectives to report truthful events and serve as a forum of the exchange of comment and criticism while providing a representative picture of constituent groups in society. As a result, there was an uproar of the development of various forms of community media or alternative media in the second half of the twentieth century. Examples of alternative voices in media are  community radio. It is often in association with low-powered stations set up on university campuses  to promote access, participation, and openness to perspectives not covered in mainstream media because the the press has lost its credibility of being responsible and trustworthy.

Atton defines alternative media as being characterized by:
1. De-professionalization: the capacity to write, publish, and distribute news, ideas and comment that is not contingent upon a set of professional skills, values, and norms that make a potential contributor ‘qualified’ to disseminate such material
2.  De-instituationalization: the ability to get such material into the public domain, which is not contingent upon the decision-making practices of large-scale media institutions, whether in the commercial or public sectors
3. De-capitalization:  the willingness to distribute media in all forms through mechanisms that require low-up front investments and low recurrent costs, so that the capacity to disseminate media content is not thwarted by the prior need for market viability of the distributing venture

It doesn’t take someone with a degree in Computer sciences to distribute something on the Internet. It doesn’t require a team of marketing professionals to make a digital product have a worldwide recognition. All it requires to put something in the media is a computer and an Internet access and this is exactly what Atton means with the 3Ds. Having the ability to de-professionalize means that anyone and everyone can post something on YouTube or write a blog (just as I am right now). You don’t have to hold a degree or a certificate that proves that you are a ‘professional’ in such an area. The ingredient lies in your opinion and values. Sometimes, a  famous video or a website can be produced by an amateur (s). Check out the YouTube video, ‘David after the dentist.’ That was shot by an average dad with his average kid who just happened to be hallucinating due to the anesthetic effect after the dentistry. There was no marketing, advertisements or famous celebrities to make this one short clip have millions of views. What they just had was a camera and a hilarious kid and with public websites such as YouTube or Flickr that enables user-generated content to be put up on the mainstream media, everyday people have the ability to de-institutionalize. Also, with the contemporary society so technologically advanced, there’s cameras in everything, so it is very easy and cost-efficient to distribute media that does not need sponsorship or investments, allowing you to de-capitalize as well.

So go out there and start filming interesting stuff, and allow your contents to be put on the Web for the whole world to see and share. Who knows? You might become the next Justin Bieber. All he did was post videos of him singing on YouTube.